Google sees new opportunities for YouTube

Seoul News.Net
Monday 18th August, 2008

The New York Times has reported that Google's YouTube Internet video site has started attracting advertising from media companies including CBS and video-game maker Electronic Arts.

The ads, which appear on only a small portion of the millions of videos available on YouTube, may mark the start of improved relations between Google and copyright owners who had complained about unauthorised posting of their content on the site.

A new Google system called Video ID lets media companies claim videos that were posted without authorisation and start displaying advertisements
alongside them.

Google has said that ninety per cent of copyright claims over YouTube can beconverted into advertising opportunities.

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